Vegan Cookbook Fights Homelessness
Serendipity can sparkle a lot of good in our city! A few weeks ago, Angela Liddon, a New York Times bestselling author, contacted us about our Vegan Meal Kits for Charity that we prepare for Building Roots and the residents in Moss Park, a priority neighbourhood in Toronto. Having dedicated her life to veganism through her Oh She Glows series of cookbooks, she was interested in making a contribution, and her timing could not have been more perfect.
Anyone who has driven by Moss Park will acutely be aware of the tent city that has cropped up within the park over the summer. Even with a shelter in the vicinity, those facing homelessness are forced to camp out in tents because of COVID-19. Similar encampments have mushroomed across the city. Is anyone paying attention?
Building Roots, a grassroots organization in Moss Park sure is. And they are using the upcoming Toronto Centre by-election to force politicians to address the matter. On October 17, 2020, their volunteers staged a Moss Park Action Day to draw attention to the problem. Coincidently, the date aligned nicely with the launch of Angela’s latest book in the series, Oh She Glows For Dinner. On top of a personal lump-sum donation, Angela also generously dedicated 100% of the sales from her Indigo book launch event towards this cause.
Moss Park Action Day
The funds allowed us to deliver 120 freshly cooked meals to Building Roots for the event. Volunteers portioned the hot meals into take-out containers and distributed them to appreciative residents of the tent city. The chickpea curry, spinach and potato stew along with fragrant Basmati rice complemented the beautiful colours of changing leaves in the park on a crisp, autumn afternoon.
The meals were delicious, nutritious, made with local ingredients and much love at Udupi Palace, where Tiffinday’s stews are produced. And that’s how serendipity hitched a vegan cookbook to political activism about homelessness in downtown Toronto!
We wish Angela Liddon much success with her book sales. For well over a decade, she has made healthy cooking, delicious flavours and good nutrition her life’s mission. Oh She Glows for Dinner includes meal plans and time-saving tricks for busy lifestyles. We could not be more proud to be associated with her and Building Roots, in our common quest to make good food accessible to everyone.
Business with Purpose
Tiffinday is a certified B-Corporation, and among an exclusive group of organizations in Canada who use business as a force for good. We have dedicated a percentage of our sales to supply Building Roots with free meals to distribute in Moss Park. However, as a small business ourselves, we cannot make these weekly needs work throughout the year. This is where we need help from others, like Angela.
We invite individuals and corporations to also participate in our Vegan Meal Kits for Charity program. It can be a wonderful way to commemorate a loved one’s memory. And as a philanthropic corporate exercise, it will allow your employees to make a worthwhile contribution to a local community. If you state “Tiffinday” in the notes when making your donation, Building Roots use 100% of the funds to purchase meal kits from us at cost. As a registered charity, their foundation will provide you with a tax receipt.